Trying to drive more qualified traffic with SEO to an industrial equipment company website?
Already tried other manufacturing SEO agencies? Not satisfied with the results?
Perhaps you’ve tried SEO in-house, but didn’t get enough RFQ’s or see results.
If these questions sound familiar then continue reading. In this article we discuss what to look for when searching for an SEO agency with experience in the manufacturing industry.
SEO for Industrial Manufacturing Companies
If the industrial equipment website has little content or has been recently developed, chances are it’s simply a fancy online business card. Search engines will not show your company for broad keywords for quite some time, if SEO strategies are not implemented correctly.
That’s why in the beginning PPC or pay for click advertising may be necessary to get the ball rolling until the SEO strategy kicks in.
We did a case study on an industrial ventilation equipment supplier. After developing their site, they hired a large nationwide SEO agency to handle their SEO & PPC. In the study, you’ll see how we took over the previous agency’s SEO strategy and quickly started ranking the industrial supplier’s site organically.
Watch the video above to see how we took over page 1 for an industrial equipment keyword with SEO, local SEO and a PPC strategy.
Pay Per Click for Industrial & Manufacturing Companies
Some manufacturing companies we worked with were solely working with a PPC strategy. Their thought was that the ROI was positive, therefore why stop?
While we are happy to create, optimize and run a successful PPC campaign. We advise clients to use it in tandem with an up-to-date website and SEO optimized content.
While this is a slow grind and takes time; it is very effective. Especially when targeting niche specific items in specific local locations.
Imagine ranking organically on the first page, in the Map Pack and using PPC ads. That’s a lot of real estate on the first page.
The chances of being clicked exponentially increases! We make this happen and we are happy to recreate that magic again for your company.
Local SEO for Industrial Equipment Manufacturing Companies
Google’s search engine is evolving everyday. What worked yesterday, does not work today. Google My Business and Bing Places are powerful free tools that can drive results fast. Of course, if it’s optimized correctly.
Industrial equipment businesses can leverage the power of local SEO to help boost traffic nationally. Once Google understands that your information is useful, they’ll start showing your website’s content more often to a broader audience.
This is a bit of an oversimplification, but it should give you a general understanding of how local SEO can help get RFQ’s.
Understanding Industrial Businesses
The SEO optimization tactics that work for a catering company or dentist won’t work for industrial companies. Same as an HVLS fan isn’t the most efficient choice for residential homes (if they even fit).
It may seem obvious to you, but for most individuals it takes a bit of experience in the industrial equipment industry. Industrial businesses need a customized search optimization approach and it’s necessary for someone to have proper knowledge.
For that reason, understanding which keywords or online strategy your company needs to use in order to gain traffic at the lowest cost but highest reward is our primary focus. This is done with experience in the industry with the results to back it up.
An SEO Agency with Experience with Industrial Equipment
We are different from traditional SEO agencies in several aspects.
When clients request graphic changes for branding, while also needing web design customization, it doesn’t have to go through several department channels.
This allows fast turnaround. The same developer that put together your branding strategy, and helped build your website can also write compelling articles to inform your potential customers of the benefits of using your industrial equipment.
Contact us today and let us show you how we would help you reach your objective.
Perhaps you are currently working with someone but would like a second opinion. We provide feedback at no cost and no hassle. Our goal is to help your company succeed.