Cosmetic Clinic Triples Web Traffic Without Paid Ads

Case Study

Dr. Nina

In the competitive world of cosmetic procedures, Dr. Nina’s clinic faced a common challenge: expanding online visibility while navigating strict EU regulations.

This case study reveals how a strategic digital makeover led to remarkable organic growth, transforming a social media-dependent practice into an SEO powerhouse.

CHALLENGE

Dr. Nina, a cosmetic doctor specializing in botox treatments in Göteborg, Sweden, faced a common dilemma in the competitive aesthetics industry.

She needed to expand her online presence beyond social media and reduce reliance on paid advertising, all while navigating strict EU regulations on marketing cosmetic procedures.

01

Limited Online Visibility

Dr. Nina’s clinic lacked a comprehensive website to showcase services, prices, and booking options. This gap in their digital presence hampered potential patients’ ability to find and engage with the clinic online.

02

Regulatory Hurdles

EU laws impose strict limitations on advertising cosmetic procedures, making it challenging to promote services effectively.

These regulations necessitated a creative approach to marketing that would comply with legal requirements while still attracting new patients.

03

Sustainable Growth Strategy

Relying solely on paid advertising was not a viable long-term solution for the clinic.

Dr. Nina needed a sustainable digital marketing strategy that would drive organic growth and reduce dependency on continuous ad spend.

SOLUTION

To address Dr. Nina’s challenges, we developed a comprehensive digital marketing strategy focused on creating a strong online presence and driving sustainable organic growth.

Our approach combined web development, content strategy, and targeted advertising to maximize visibility while complying with EU regulations.

Mobile-First Website Design

We created a responsive, mobile-first website that seamlessly showcased Dr. Nina’s services, pricing, and booking options.

This new platform served as the cornerstone of the clinic’s digital presence, providing potential patients with easy access to essential information.

Content and SEO Strategy

Our team crafted a robust content strategy, emphasizing Dr. Nina’s unique selling propositions and expertise.

By developing SEO-optimized content, we improved the clinic’s search engine rankings and attracted organic traffic from potential patients seeking cosmetic treatments.

Compliant Google Ads Campaign

We launched a carefully crafted Google Ads campaign that adhered to EU regulations while effectively promoting Dr. Nina’s services.

This targeted approach allowed the clinic to leverage paid advertising strategically while building towards long-term organic growth.

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THE PROCESS

1

Full Digital Audit

We began by conducting a thorough analysis of Dr. Nina’s existing online presence, including social media accounts and competitors’ strategies.

This audit helped us identify key opportunities for improvement and informed our overall digital marketing approach.

2

Custom Website Development

Our team designed and built a mobile-first website tailored to Dr. Nina’s brand and target audience.

We focused on creating an intuitive user experience that highlighted the clinic’s services and facilitated easy appointment booking.

3

Integrated Marketing Strategy

We developed a holistic marketing plan that aligned the new website with Dr. Nina’s social media platforms.

This integrated approach ensured consistent branding across all digital touchpoints and maximized the impact of our marketing efforts.

The Impact

Our comprehensive digital marketing strategy transformed Dr. Nina’s online presence, driving significant growth in website traffic and patient inquiries.

The results demonstrate the power of a well-executed organic growth strategy combined with strategic paid advertising.

314

Organic traffic increase within 12 months

Higher click-through rate (CTR) compared to industry standard for Google Ads

Page ranking for top keywords targeted like Botox and Lip Fillers

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