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Free Tools

Calculators and Google Ads Tools

Ventilation sizing and energy savings calculators, plus Google Ads tools for tracking and return on ad spend. Plug in your numbers, get answers.

Ventilation Sizing

Airflow, static pressure, and compliance calculators for industrial ventilation systems

Energy & Performance

Cost, savings, and performance sizing tools for fans, blowers, and motors

Google Ads Tools

Tracking, ad preview, keyword grouping, display ad size, and return on ad spend tools that run in your browser

  • Google Ads Tool

    UTM Builder

    Build tracking links and see which GA4 channel each one is attributed to

  • Google Ads Tool

    ROAS Calculator

    Work out ROAS, cost per conversion, and the break-even point your ads need

  • Google Ads Tool

    Google Ads Preview Tool

    See your search ad on desktop and mobile before it runs, with every headline combination

  • Google Ads Tool

    Keyword Clustering Tool

    Group a keyword list into pages or ad groups by shared words, with match types

  • Google Ads Tool

    Google Display Ad Sizes

    Every display ad size in 1 chart, plus a resizer that crops your image to each one

  • Google Ads Tool

    Keyword Wrapper

    Wrap a keyword list in broad, phrase, and exact match at once, with negatives and cleanup

  • Google Ads Tool

    Negative Keyword List

    10 built-in negative lists with plurals, checked against your own keywords

  • Google Ads Tool

    Search Terms Report Analyzer

    Find wasted spend by word in your search terms report, and copy the negatives

  • Google Ads Tool

    Google Ads Character Counter

    Count headlines, descriptions, sitelinks, and keywords against every Google Ads limit

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