AI Search, GEO and AEO Agency
Be the company AI recommends
AI search optimization from Write Good Code gets your company named in ChatGPT, Gemini, Claude and Perplexity. It comes with every SEO plan, from $1,500 a month.
AI is the new word of mouth
People ask AI chatbots like ChatGPT which company to call.
They usually name 2 or 3. Make sure you're one of them.
AI search optimization
What is AI search optimization?
AI search optimization means getting your company named in AI answers. That covers AI chatbots like ChatGPT, Gemini, Claude and Perplexity, plus Google's AI Overviews. You'll also hear it called GEO, short for generative engine optimization, or AEO, short for answer engine optimization. All 3 names describe the same work.
Most of that work is good SEO. AI chatbots read the same web Google does. They quote pages that answer the question in the first sentence or two, and they trust companies that other sites already mention.
If Google can't make sense of your site, AI can't either.
Why it matters
Do people use AI to find companies to hire?
Yes, people use AI chatbots to find companies to hire. Most B2B professionals who use AI at work now research vendors with it, and few of them pick the name they already know.
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66% of B2B professionals who use AI at work use it to research vendors, a Semrush survey found.
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7% of B2B professionals notice a vendor in an AI answer just because they know its name, the Semrush survey found.
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120% more clicks go to brands cited in Google's AI Overviews than to uncited brands, Seer Interactive found across 53 brands.
A famous name barely matters. A page that solves the searcher's exact problem does. In the same Semrush survey, 53% noticed the vendor that matched their use case.
Why AI skips you
Why does ChatGPT recommend my competitor?
ChatGPT recommends the companies it can describe with confidence. If your site doesn't give a complete answer in the right place, ChatGPT cites a company whose site does.
Sound familiar?
- Your site describes what you do in vague words
- Prices and service details sit in PDFs and images
- Few other sites mention your company
- The answer is buried under a long intro
What we change
- Every page says what you sell and who it serves
- Key facts live in plain text that AI can read
- Directories and respected sites in your field name you
- Each page answers the question in its first lines
SEO and AI search
Is AI search different from SEO?
AI search and SEO are mostly the same work with a different finish line. SEO earns you a spot in Google's results. AI search puts your name inside the answer.
Ranking on Google doesn't mean AI cites you. A Walker Sands study of 828 B2B tech companies, reported by Search Engine Land, found the average brand cited in about 3% of the AI Overviews it could appear in.
It works the other way too. An Ahrefs study found 62% of the pages AI Overviews cite rank outside Google's top 10.
| What matters | Google search | AI search |
|---|---|---|
| Where you show up | A blue link in the search results | Your name in the answer, often with a link and an image |
| What gets you there | Pages built around what people search | Clear answers AI can quote in a sentence |
| Who vouches for you | Links from other sites | Mentions in directories and from leaders in your field |
| How we measure it | Rankings, calls and quote requests | How often you are named, and where each lead came from |
What you get
What does an AI search agency do?
An AI search agency finds the questions people ask AI about what you sell, then makes your company the clearest answer.
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Finds the questions
What people ask AI chatbots about what you sell
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Writes pages that answer people's questions
The answer first, in plain English AI can quote
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Gets you mentioned
In directories and on sites AI already trusts
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Shows you who AI names
We ask the AI chatbots your questions and share what they say
Proof
Does AI search work for a small company?
Yes, AI search works for a small company. ChatGPT named Write Good Code, a small agency, in 2 of 3 answers when asked for an "SEO company for ventilation equipment distributors."
We got there with pages that answer what that buyer asks, on the industry we know best. Read the page behind it, SEO for ventilation equipment distributors.
No one can promise ChatGPT will name you. We can make you easy to name.
Pricing
AI search pricing
AI search pricing at Write Good Code starts at $1,500 a month, bundled with SEO in one plan. There's no setup fee and no long-term contract, only a short agreement with no set term.
SEO and AI search take 3 to 6 months to bring in leads. Sites that have been live for years usually get there sooner. See all pricing
SEO and AI search, from $1,500 a month
- Google and AI search in one plan
- Research on what your buyers search for and ask
- Pages that answer those questions
- Product and service pages kept accurate
- Mentions and links from respected sites
- Month to month, no setup fee
What clients say
“Last year was our best year. The results have been fast and dramatic. It's the most sales our company has ever done.”
Scott WilliamsonPresident, RWA Ventilation Solutions Read the case study How it works
How we do AI search optimization
We start with what AI chatbots like ChatGPT, Gemini, Claude and Perplexity say about you. Then we fix what they get wrong or leave out.
Our tools run dozens of buyer questions at once, so nothing gets checked one by one. We also look at which competitors come up, what their pages do, and the patterns behind who gets named.
Your part
- Tell us how your deals happen, on a call
- Send company details, prices, and your service and product details
- Review pages before they go live
Our part
- Ask the AI chatbots what they say about you
- Run dozens of buyer questions with our tools
- See which competitors come up, and why
- Write and fix pages so the answer comes first
- Get you listed in directories AI trusts
- Check in by phone or email, as often as you like
Questions we get
What's the difference between GEO and AEO?
GEO and AEO both mean getting your company named in AI answers. GEO, generative engine optimization, came from AI chatbots that write answers, like ChatGPT and Gemini. AEO, answer engine optimization, is the older name from Google's answer boxes. Write Good Code treats them as one job.
Can an agency guarantee ChatGPT will recommend my company?
No agency can guarantee that ChatGPT will recommend your company. ChatGPT, Gemini, Claude and Perplexity change their answers from one search to the next. Write Good Code makes your company easy for them to describe and recommend, then shows you where you're named.
Do I need llms.txt or special code to show up in AI search?
You don't need llms.txt or special code to show up in AI search. Tests so far show no real lift in AI citations from an llms.txt file or extra schema code. Write Good Code sets up the basics, then spends the time on pages and mentions, which AI chatbots do use.
Which AI tools does AI search optimization cover?
AI search optimization from Write Good Code covers ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and Google's AI Overviews and AI Mode. Each one picks its sources a little differently, so we check each one separately.
Find out what AI says about your company
Start with a call.
Leave with a plan.