Case Study

Page 1 Rankings in 4 Months in a Competitive Market

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129%

Monthly traffic growth
32%

Monthly impressions increase
Page 1

Rankings for competitive keywords in 4 months

Business & Technology Legal Group

SEO
Web Design
Google Ads

Business & Technology Legal Group (BTLG) launched as a new law firm in Denver's saturated legal market. Their focus on startup law and tech company services set them apart, but their online presence didn't exist yet.

With a brand new domain and zero search history, BTLG needed to build authority fast. They came to Write Good Code to go from invisible to competitive in the shortest timeframe possible.

The challenge

Starting a law firm is hard enough. Starting one with no online footprint in a market where 9 established firms already dominate local search results is a different problem entirely.

BTLG had a unique value proposition, a flat-fee pricing model tailored to startups, but no way to get it in front of the people searching for exactly that.

Zero Domain Authority

A brand new domain carries no trust with Google. BTLG needed to earn credibility that competitors had been building for years.
9 Established Competitors

Denver's local legal search results were locked up by firms with deep roots and years of content. Breaking through meant outworking every one of them.
Communicating a New Model

Flat-fee startup law is unusual. The website had to explain BTLG's approach clearly enough that potential clients understood it in seconds.

What we did

We built BTLG's entire digital presence from scratch, starting with a website designed to convert skeptical startup founders into consultation requests.

Then we layered on aggressive SEO and targeted Google Ads to generate visibility while organic rankings built momentum.

Conversion-Built Website

We designed an intuitive site that led with BTLG's unique pricing model and spoke directly to startup founders navigating legal decisions for the first time.
Authority Content Strategy

We researched and published content targeting the exact questions Denver startups ask about business law, building topical authority from day one.
Strategic Local Outreach

We built backlinks through targeted outreach to Denver-area organizations and nonprofits, creating real community connections that boosted domain authority.

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How we did it

Keyword Research and Content Optimization

We identified high-value keywords specific to startup law and tech company legal services in Denver.
Every page was optimized around these terms, matching search intent with clear, authoritative answers.
Technical SEO Implementation

We structured the site for clean crawling from day one, optimizing metadata, internal linking, and site architecture.
For a new domain, getting the technical foundation right meant Google could trust and index the site faster.
Ongoing Performance Monitoring

We tracked rankings, traffic, and lead quality weekly, adjusting the strategy based on what the data showed.
This tight feedback loop let us double down on what worked and cut what didn't.

The results

Within 4 months, BTLG went from a blank domain to ranking on page 1 for high-value Denver legal keywords, directly competing with firms that had years of head start.

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“They were extremely responsive to all questions, comments, concerns, and showed a genuine interest in learning my business model so they could deliver an optimal website. I would absolutely and without hesitation recommend their services for any professional website project.”