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Case Study
239%
Organic traffic increase within 6 months
34
Previously paid keywords now ranking organically in top 3 positions
#1
Ranking for keywords like 'Industrial air curtains' in the Chicago area
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R. Williamson & Associates (RWA), a Chicago-based industrial ventilation equipment supplier, struggled with an ineffective online presence despite previous efforts.
This case study details how Write Good Code transformed RWA's digital strategy, dramatically increasing organic traffic, clicks, and sales.
RWA hit a wall with their online presence. A new website and nine months with a big SEO agency brought zero sales.
They needed a fresh approach to turn things around and start seeing real results from their digital efforts.
Despite a new website, RWA saw no sales after nine months with a large SEO agency. This highlights the importance of choosing the right digital partner.
A 15-year-old domain struggled in today's competitive landscape. Keeping your online presence current is crucial for success.
Key products weren't reaching the target audience effectively. Identifying and leveraging your unique offerings can dramatically boost results.
We implemented a comprehensive distributor website overhaul, backed by our SEO services, to revitalize RWA's online presence. RWA is one of the distributors behind our SEO for ventilation equipment distributors work.
Our strategy combined content-driven SEO, strategic keyword targeting, and data-backed optimizations to drive qualified leads and boost sales.
We developed over 60 pages of expertly researched, human-written content addressing user pain points and building topical authority.
By identifying high-demand, underserved products, we focused efforts on areas with the greatest potential for growth.
We used Google Ads data to confirm demand and prioritize efforts, ensuring maximum ROI in the shortest amount of time. With most products ranking organically, we then reallocated ad spend into other products.
Start with a no-cost call. Leave with a plan.
We reorganized RWA's content, improving navigation for users and search engines alike.
This laid the foundation for better indexing and topical authority.
By optimizing RWA's Google Business profile, we boosted their visibility in local search results.
This strategy connected them with nearby potential customers actively seeking their services.
We rapidly produced over 60 pages of researched, human-written content.
This strategy addressed user needs and built a strong top-of-funnel presence.
Our comprehensive strategy delivered remarkable results for RWA, transforming their online presence and driving substantial business growth.
Want results like these?
See If We're a Good Fit“Last year was our best year. The results have been fast and dramatic. It's the most sales our company has ever done.”
Scott Williamson President, RWA Ventilation Solutions 
Knape Associates
Hillco Distributing
Medicanix
