Their Last Agency Got Zero Sales. We Got Them a Record Year.
RWA Ventilation Solutions
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R. Williamson & Associates (RWA), a Chicago-based industrial ventilation equipment supplier, struggled with an ineffective online presence despite previous efforts.
This case study details how Write Good Code transformed RWA's digital strategy, dramatically increasing organic traffic, clicks, and sales.
Before
After
CHALLENGE
RWA hit a wall with their online presence. A new website and six months with a big SEO agency brought zero sales.
They needed a fresh approach to turn things around and start seeing real results from their digital efforts.
Stagnant Online Performance
Despite a new website, RWA saw no sales after six months with a large SEO agency. This highlights the importance of choosing the right digital partner.
Outdated Digital Presence
A 15-year-old domain struggled in today's competitive landscape. Keeping your online presence current is crucial for success.
Untapped Market Potential
Key products weren't reaching the target audience effectively. Identifying and leveraging your unique offerings can dramatically boost results.
SOLUTION
We implemented a comprehensive digital overhaul to revitalize RWA's online presence.
Our strategy combined content-driven SEO, strategic keyword targeting, and data-backed optimizations to drive qualified leads and boost sales.
Content-Driven SEO Approach
We developed over 60 pages of expertly researched, human-written content addressing user pain points and building topical authority.
Strategic Keyword Targeting
By identifying high-demand, underserved products, we focused efforts on areas with the greatest potential for growth.
Data-Backed Optimizations
We used Google Ads data to confirm demand and prioritize efforts, ensuring maximum ROI in the shortest amount of time. With most products ranking organically, we then reallocated ad spend into other products.
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Let's TalkTHE PROCESS
Complete Site Restructuring
We reorganized RWA's content, improving navigation for users and search engines alike.
This laid the foundation for better indexing and topical authority.
Local SEO Enhancement
By optimizing RWA's Google Business profile, we boosted their visibility in local search results.
This strategy connected them with nearby potential customers actively seeking their services.
Targeted Content Creation
We rapidly produced over 60 pages of researched, human-written content.
This strategy addressed user needs and built a strong top-of-funnel presence.
The Impact
Our comprehensive strategy delivered remarkable results for RWA, transforming their online presence and driving substantial business growth.
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Click to watch the video of Google search results showing #1 ranking for 'industrial air curtains' in Chicago.
Organic traffic increase within 6 months
Previously paid keywords now ranking organically in top 3 positions
Ranking for keywords like 'Industrial air curtains' in the Chicago area
Want to achieve similar results?
Get in Touch"Last year was our best year. The results have been fast and dramatic. It's the most sales our company has ever done."
Scott W.
VP RWA Ventilation Solutions
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