Case Study

From 2 Leads a Month to 17 in 4 Months

Trusted by 5.0 Five-star reviews on Clutch (opens in a new tab)

850%

More leads in 4 months
300%

Increase in organic traffic
#1

Ranking for key industry terms

Knape Associates

SEO
Web Design

Knape Associates is a Houston-based industrial ventilation distributor with over a century of engineering experience. They sell fans, blowers, dust collectors, and air handling equipment to commercial and industrial buyers across the U.S.

Despite deep expertise and strong relationships in the field, their website was generating just 1-2 leads per month. The site was outdated, hard to navigate, and invisible in search results. A century of industry knowledge was trapped offline.

Knape Associates old website design — Before

Knape Associates redesigned website — After

The challenge

Knape had the products, the expertise, and the reputation. What they didn't have was a website that worked. Buyers searching for ventilation equipment online never found them. The few who did land on the site bounced because it looked like it hadn't been updated in a decade.

With competitors investing in their digital presence, Knape was losing deals before they even knew the buyer existed.

Obsolete Website

The site was visually outdated and technically broken. Slow load times, no mobile optimization, and a confusing layout that buried their product catalog instead of showcasing it.
Zero Search Visibility

No SEO foundation meant Knape didn't rank for any of the terms their buyers were searching. Competitors owned page 1 while Knape sat invisible.
1-2 Leads Per Month

The website wasn't generating business. No clear calls to action, no conversion paths, and no reason for a visitor to pick up the phone.

What we did

We rebuilt the entire digital presence from the ground up, starting with a full website design rebuild. New distributor website on WordPress with custom product filtering, a full SEO strategy targeting the terms buyers actually search, and a content engine that positioned Knape as the authority in their space. Knape is one of the distributors behind our SEO for ventilation equipment distributors work.

The goal was simple: make Knape the first result a buyer sees when they search for ventilation equipment online.

Full Website Rebuild

Redesigned and rebuilt on WordPress with improved speed, mobile responsiveness, and a custom product filter that let buyers find exactly what they needed without digging through pages.
SEO Strategy and Execution

Built an SEO foundation from scratch. Optimized on-page elements, created keyword-targeted landing pages, and developed a content strategy around the terms industrial buyers actually use.
Product-Level Content

Created targeted content for specific product lines that outranked the manufacturers themselves. Knape showed up above the brands they distribute in search results.

See what this would look like for your company

Start with a no-cost call. Leave with a plan.

Get my growth roadmap

How we did it

Rapid Research and Content Production

We embedded ourselves in Knape's business. After attending industry conventions with their team, we turned product briefings into published, SEO-optimized content within a week.
This speed meant Knape could capitalize on emerging trends and new product lines before competitors even started writing about them.
Continuous Performance Optimization

We reviewed site performance and visitor behavior on a regular cycle, identifying which pages converted and which needed work.
Every month brought adjustments. New pages for high-opportunity keywords, updated content on existing pages, and technical fixes to keep the site fast and crawlable.
Strategic Product Promotion

We identified Knape's highest-margin and most-searched products, then built dedicated content around each one.
The result: Knape consistently outranked the manufacturers for their own product names. Buyers searching for specific equipment found Knape first.

The results

The results showed up fast. Within 4 months, Knape went from a website that barely produced leads to a pipeline that sales couldn't ignore.

Organic traffic tripled. Lead volume didn't just increase, it multiplied. And for the search terms that matter most to their business, Knape now owns the top spot.

Want results like these?

See If We're a Good Fit