What Write Good Code costs
Prices current as of October 21, 2026
Write Good Code builds websites from $2,450, runs SEO / GEO from $1,500 a month, and manages Google Ads for $750 a month per brand. Every price is a flat fee set by the size of the job. The monthly services run month to month with 30 days' notice, and the prices are the same in every industry we serve.
Most industrial distributors and manufacturers start with a website and SEO / GEO, then add Google Ads to bring in leads while search rankings build.
Want a number for your own project? The Investment Estimator gives you one in 2 minutes, no email required.
How much does a new website cost?
A new website from Write Good Code starts at $2,450 for a service business and goes past $12,500 for large product catalogs. It is a one-time price. The price depends on how many pages the site needs and how complex it is. Product categories, the number of products, and locations or service areas all add to it.
Service business websites
A service business website from Write Good Code costs $2,450 to $7,500, based on page count. A rep firm that wants to look established when it pitches a line usually fits the smallest package.
| Package | Size | Price |
|---|---|---|
| Foundation | 3 to 5 pages | $2,450 |
| Growth | 6 to 12 pages | $4,450 |
| Dominate | 13 to 20 pages | $7,500 |
| Custom | More than 20 pages | Quoted after a call |
Product websites
A product website from Write Good Code costs $5,500 to $11,000, based on how many products go online. Each product gets its own page with specs, applications, and images, so buyers and AI tools can find it by part number or by the job it does.
If you sell high-ticket products and don't want prices online, buyers request a quote from each product page and you answer with a price. We call this a Quote Engine. If your prices are fixed and products ship without a conversation, an online store lets buyers pay on the spot.
| Products online | Quote requests | Online store |
|---|---|---|
| 1 to 10 | $5,500 | $6,000 |
| 11 to 20 | $6,500 | $7,000 |
| 21 to 50 | $7,500 | $8,000 |
| 51 to 100 | $10,500 | $11,000 |
| More than 100 | Past $12,500, quoted after a call | Past $12,500, quoted after a call |
A product website price replaces the service website price. The two don't stack. The sitemap, privacy policy, and terms pages are included at no cost on every site. See what goes into each build on the Website Design page.
Every product page is a page a buyer can find you on.
What does Google Ads management cost?
Google Ads management from Write Good Code costs $750 a month per brand, plus a one-time $199 setup fee that we waive when we build your website. The monthly fee covers up to 4 campaigns with up to 2 ad groups each. You pay Google for the clicks directly, and the fee stays the same as your ad spend grows. If your ad spend goes past $10,000 a month, we talk with you first.
| Item | Price |
|---|---|
| Management, per brand (up to 4 campaigns) | $750 a month |
| Setup (waived when we build your website) | $199 one time |
Write Good Code tracks the phone calls your ads bring in. Google tracks calls placed from desktop, and we track taps on your phone number from mobile. If you use CallRail, you pay CallRail and we connect it at no cost.
The person you talk to on the phone is the person who manages your Google Ads account. There are no monthly add-ons. More on the work itself is on the Google Ads Management page.
What does SEO / GEO cost?
SEO / GEO, also called AI search, from Write Good Code starts at $1,500 a month, month to month, with no contract. It covers showing up in Google and in AI answers from ChatGPT, Perplexity, and Google's AI Overviews. Most of the work is research: finding what your buyers search for, writing pages that answer those questions, and keeping your product pages accurate.
It also means getting respected industry sites to mention and link to you. Those mentions tell Google and AI tools that other people vouch for you.
SEO / GEO takes 3 to 6 months to bring in steady leads. A site that has been live for years usually gets there sooner than a new one. Details are on the SEO / GEO page.
Who does the work?
Write Good Code works with a team of remote specialists, and every piece of work goes through the person you talk to on the phone. That person plans your site, checks every change before it goes live, and manages your Google Ads account. Nothing touches your site unless it goes through them.
You always know who to call, and they always know your account.
How does Write Good Code pricing compare to other agencies?
Write Good Code SEO / GEO starts at $1,500 a month. In a survey of 439 SEO providers by Ahrefs, the company behind one of the most widely used SEO tools, agencies averaged $3,209 a month. One well-known industrial marketing agency publishes its prices: a $12,000 plan before any work starts, then $200,000 to $250,000 a year for a full program. Large industrial agencies also tend to ask for a 12-month contract.
We price by scope, never by your ad spend or your company's revenue. You know the number before you start, and it doesn't move unless the job does.
You should know what you are paying before the first call.
Is there a contract?
Write Good Code has no long-term contract. SEO / GEO and Google Ads management run month to month. Give 30 days' notice to stop, with no cancellation fee. Websites are a one-time project price.
What have clients gotten for the money?
RWA Ventilation, a ventilation equipment distributor, grew organic traffic 239% in 6 months after we rebuilt its site and took over SEO. Before that, the company had spent months with a large SEO agency and made zero sales from it. The full story is in the RWA case study.
Heinlein Supply, a Chicago HVAC wholesaler, was spending $3,555 a month on Google Ads. We cut that to $343 a month while organic traffic grew 56%, and the company had a record revenue year. See the Heinlein case study.
Where to start
Get your own number from the Investment Estimator, or book a call. We'll look at your site and your market and tell you what we would do first and what it costs.
Frequently Asked Questions
What affects the price of a website?
The price of a Write Good Code website depends on how many pages it needs and how complex it is. Product categories, the number of products, and locations or service areas all add to the price.
Do you offer tiered pricing?
Yes. Write Good Code websites come in 3 packages by page count, from $2,450 to $7,500. Product websites are priced by how many products go online, from $5,500 to $11,000. Google Ads management is a flat $750 a month per brand, and SEO / GEO starts at $1,500 a month.
How does Write Good Code pricing compare to other agencies?
Write Good Code SEO / GEO starts at $1,500 a month. SEO agencies average $3,209 a month in a survey of 439 SEO providers by Ahrefs. One well-known industrial agency charges $12,000 for a plan before any work starts, and large agencies often ask for a 12-month contract. Write Good Code runs month to month.
Is the person who manages my Google Ads the person I talk to?
Yes. At Write Good Code, the person you talk to on the phone is the person who manages your Google Ads account. Your questions never get passed to someone who has not logged in to your ads.
Who works on my website?
Write Good Code works with a team of remote specialists, and every piece of work goes through the person you talk to. Nothing touches your site until that person has checked it.
Does Write Good Code take a percentage of ad spend?
Write Good Code does not take a percentage of ad spend. Google Ads management is a flat $750 a month per brand, and the fee stays the same when your ad budget grows.
Is ad spend included in the Google Ads management fee?
Ad spend is not included in the Write Good Code management fee. You pay Google directly for clicks, on your own card. The $750 monthly fee pays for the work of running the account.
Is there a setup fee?
Yes, Write Good Code charges a one-time $199 setup fee for Google Ads. We waive it when we build your website. Websites and SEO / GEO have no setup fee.
Does the Google Ads fee go up if I spend more?
The Write Good Code management fee stays at $750 a month per brand as your ad spend grows. If your ad spend goes past $10,000 a month, we talk with you first.
How many campaigns does the Google Ads fee cover?
Write Good Code Google Ads management covers up to 4 campaigns per brand, with up to 2 ad groups each. Most clients run 1 or 2. Anything more is quoted first, and nothing changes without your OK.
Do you track phone calls from Google Ads?
Yes, Write Good Code tracks the phone calls your ads bring in. Google tracks calls placed from desktop, and we track taps on your phone number from mobile. If you use CallRail, you pay CallRail and we connect it at no cost.
How long before Google Ads bring in leads?
Google Ads from Write Good Code usually start bringing in leads within 1 to 2 weeks of launch.
How long does SEO / GEO take to work?
SEO / GEO from Write Good Code takes 3 to 6 months to bring in steady leads. A site that has been live for years usually gets there sooner than a new one.
Is there a long-term contract?
Write Good Code has no long-term contract. SEO / GEO and Google Ads management run month to month, and you can stop with 30 days' notice and no cancellation fee.
Do prices change by industry?
Write Good Code charges the same prices in every industry. Manufacturers, distributors, law firms, and medical practices pay the same price for the same scope.
Do the sitemap, privacy policy, and terms pages count against my page budget?
The sitemap, privacy policy, and terms pages do not count against your page budget. Write Good Code includes all 3 at no cost on every website.
What if my project does not fit a package?
Write Good Code quotes it after a call. Websites over 20 pages and product websites over 100 products get a written quote before any work starts.