Write Good Code develops websites starting at $2,450, runs SEO and AI search starting at $1,500 a month, and manages Google Ads starting at $750 a month per website. Every price is a flat fee based on the size and complexity of the job. The monthly services run month to month, and prices are the same in every industry we serve.
We work with a select group of companies that fit how we work and that we know we can help.
Most industrial distributors, manufacturers, and engineering firms start with a website and SEO, then add Google Ads to bring in leads while their search rankings build.
Looking to see how much your web development project costs? Check out our Investment Estimator.
How much does a new website cost?
Write Good Code develops new websites starting at $2,450 for a service business. E-commerce type websites start at $5,500 and can go past $12,500. It is a one-time price, based on the size and complexity of your project. Product categories, the number of products, and locations or service areas all add to it.
Service business websites
A service business website from Write Good Code starts at $2,450 and goes past $7,500, based on page count and the complexity of your project. A small business that wants to look established usually starts with the Foundation package.
| Package | Size | Price |
|---|---|---|
| Foundation | 3 to 5 pages | $2,450 |
| Growth | 6 to 12 pages | $4,450 |
| Dominate | 13 to 20 pages | $7,500 |
| Custom | More than 20 pages | Quoted after a call |
E-commerce type websites
An e-commerce type website from Write Good Code starts at $5,500 and can go past $12,500, based on how many products are added to your store. Each product gets its own page with specs, applications, and images, so buyers and AI tools can find it by its product number or product ID and what it does.
If you sell high-ticket products and can’t put your prices online, buyers request a price from each product page, and you respond with a quote. We call this a Quote Engine. If your prices are fixed and products ship without a conversation, a traditional e-commerce store lets buyers pay on the spot. We can help with either one.
| Products in your store | Quote Engine | Traditional e-commerce store |
|---|---|---|
| 1 to 10 | $5,500 | $6,000 |
| 11 to 20 | $6,500 | $7,000 |
| 21 to 50 | $7,500 | $8,000 |
| 51 to 100 | $10,500 | $11,000 |
| More than 100 | Past $12,500, quoted after a call | Past $12,500, quoted after a call |
An e-commerce type website price replaces the service website price. The two don’t stack. The sitemap, privacy policy, and terms pages are included at no cost on every site. See what goes into each build on the Website Design page.
Every product page is a page a buyer can find you on.
What does Google Ads management cost?
Google Ads management from Write Good Code starts at $750 a month per website, plus a one-time $199 setup fee that we waive if we built your website. The monthly fee covers up to 4 campaigns with up to 2 ad groups each. You pay Google for your clicks directly.
The fee covers up to $5,000 a month in ad spend. If your ad spend goes past $5,000 a month, or your account grows past 4 campaigns or 8 ad groups, the work grows with it. We will show you the new monthly price and what it covers before anything changes, and nothing changes without your approval.
| Item | Price |
|---|---|
| Management, per website (up to 4 campaigns) | $750 a month |
| Setup (waived when we build your website) | $199 one time |
| First landing page | Included |
| New landing page (research, copy, tracking, form routing) | $250 |
| Copy of a landing page for a similar product | $99 |
There are no monthly add-ons. Your first landing page is included. Each new landing page costs $250, and here is what you get:
- Research: We learn who your ideal customer is, what problems they have, what they want, and the doubts that stop them from buying.
- Copywriting: We write the page from a fresh angle, based on that research, so it speaks to your buyer and answers their doubts.
- Tracking: Every lead is counted. Your phone number swaps on desktop so calls are tracked, and taps to call are tracked on mobile.
- Form routing: Every form sends the lead to the right person on your team, right away.
A copy of an existing landing page for a similar product costs $99. Only the product, the words, and the image change. The form, the tracking, and the automation stay the same.
Want more of your leads to turn into jobs? Ask us about text message confirmations for quotes and appointments.
Write Good Code tracks the phone calls your ads bring in. Google tracks calls from desktop for free, and we track taps on your phone number from mobile. If you want calls recorded, you can add CallRail. You pay CallRail directly, and we connect it at no cost.
What do SEO and AI search cost?
SEO from Write Good Code starts at $1,500 a month with AI search included, month to month, with no long-term contract. It covers showing up in Google and in AI answers from ChatGPT, Perplexity, and Google’s AI Overviews. Most of the work is research: finding what your buyers search for, writing pages that answer those questions, and keeping your product pages accurate.
It also means getting respected industry sites to mention and link to you. Those mentions tell Google and AI tools that other people vouch for you.
SEO and AI search take 3 to 6 months to bring in leads. A site that has been live for years almost always gets there sooner than a new one. Details are on the SEO page.
Who does the work?
Write Good Code works with a team of remote specialists. Your project is led by the senior strategist you first spoke to. That strategist plans your site, reviews every page before it goes live, and is the person who manages your Google Ads account. Because we keep our client list small, the person you talk to knows your account.
You always know who to call, and they always know your account.
How does Write Good Code set its digital marketing prices?
Several factors set the price of each digital marketing service you choose. For a website, it is the number of pages and how complex the site is. For Google Ads, it is the number of campaigns and how much you spend. A senior strategist plans your site and runs your ads, and you talk to that strategist directly. There are no account managers in between.
A survey of 439 SEO providers by Ahrefs, a well-regarded SEO software company, found that agencies average $3,209 a month. That price pays for more than the work. It pays for the salesperson who closed the deal, the account manager you hear from each month, the founders, the product managers, the training for sales teams that change often, and the junior associates who actually run the accounts.
Write Good Code has none of those layers. As a boutique agency, we keep a short client list and put the fee into the work on your account.
We price by scope, never by your company’s revenue. You know what it costs before you start, and the cost only changes if the scope of the job changes.
You should know what you are paying for before the first call.
Is there a contract?
Write Good Code has no long-term contract. SEO and Google Ads management run month to month, and you can stop with no cancellation fee. Websites are a one-time project price.
What have clients gotten for the money?
RWA Ventilation, a ventilation equipment distributor, grew organic traffic 239% in 6 months after we rebuilt its site and took over SEO. Before that, the company had spent months with a large SEO agency and made zero sales from it. The full story is in the RWA case study.
Heinlein Supply, a Chicago HVAC wholesaler, was spending $3,555 a month on Google Ads. We cut that to $343 a month while organic traffic grew 56%, and the company had a record revenue year. See the Heinlein case study.
Where to start
See how much your project costs with the Investment Estimator, or book a call. We’ll look at your site and your market and tell you what we would do first and what it costs. If we are not the right fit for your company, we will tell you on the first call.
Questions we get
What affects the price of a website?
The price of a Write Good Code website depends on how many pages it needs and how complex it is. Product categories, the number of products, and locations or service areas all add to the price. Service business websites come in 3 packages, and e-commerce type websites are priced by the number of products in your store.
Do you offer tiered pricing?
Write Good Code offers tiered pricing for websites. Service business websites come in 3 packages, from $2,450 to $7,500. E-commerce type websites are priced by product count, from $5,500 to $11,000. Google Ads management starts at $750 a month per website, and SEO, with AI search included, starts at $1,500 a month.
How does Write Good Code pricing compare to other agencies?
Write Good Code SEO, with AI search included, starts at $1,500 a month, while SEO agencies average $3,209 a month in an Ahrefs survey of 439 SEO providers. Larger agencies build sales staff and account managers into that price. Write Good Code has none of those layers, so the fee goes into the work on your account.
Does Write Good Code work with any niche?
Write Good Code works with industrial manufacturers and distributors, mechanical contractors, MEP engineers, controls and building automation integrators, B2B equipment and software companies, builders, engineering and architecture firms, attorneys, dentists, and medical specialists.
Write Good Code does not take on adult content, CBD, gambling, cryptocurrency, payday loan, or certain health supplement businesses.
Is the person who manages my Google Ads the person I talk to?
The person who manages your Write Good Code Google Ads account is the 1 senior strategist you first spoke to about your project. Your questions never get passed to someone who has not logged in to your ads. That strategist also plans your site and reviews every page before it goes live.
Who works on my website?
Write Good Code websites are built by a team of remote specialists, led by the 1 senior strategist you first spoke to. That strategist reviews every page before it goes live. Because the client list stays small, the person you talk to knows your account, and there are no account managers in between.
Does Write Good Code take a percentage of ad spend?
Write Good Code does not take a percentage of ad spend. Google Ads management starts at a flat $750 a month per website, and the fee covers up to $5,000 a month in ad spend. Past that, we show you the new price before anything changes.
Is ad spend included in the Google Ads management fee?
Ad spend is not included in the Write Good Code Google Ads management fee. You pay Google directly for clicks, on your own card, and the management fee pays for the work of running the account. The fee starts at $750 a month per website and covers up to 4 campaigns.
Is there a setup fee?
Write Good Code charges a one-time $199 setup fee for Google Ads. If Write Good Code builds your website, the setup fee is waived. Websites and SEO have no setup fee. Your first Google Ads landing page is included in management, so setup does not add a separate page charge.
Does the Google Ads fee go up if I spend more?
The Write Good Code Google Ads fee stays at $750 a month per website until your ad spend passes $5,000 a month or your account grows past 4 campaigns or 8 ad groups. At that point, we show you the new monthly price and what it covers, and nothing changes without your approval.
How many campaigns does the Google Ads fee cover?
Write Good Code Google Ads management covers up to 4 campaigns per website, with up to 2 ad groups each. Most clients run 1 or 2 campaigns. Anything more is quoted first, and nothing changes without your approval. The fee starts at $750 a month per website.
How much does a Google Ads landing page cost?
A new Google Ads landing page from Write Good Code costs $250. It includes research into your ideal customer, copywriting, call and form tracking, and form routing to the right person on your team. Your first landing page is included. A copy for a similar product costs $99.
Do you track phone calls from Google Ads?
Write Good Code tracks the phone calls your Google Ads bring in. Google tracks calls from desktop for free, and we track taps on your phone number from mobile. If you want calls recorded, you can add CallRail, which you pay for directly and we connect at no cost.
How long before Google Ads bring in leads?
Google Ads from Write Good Code usually start bringing in leads within 1 to 2 weeks of launch. Write Good Code counts every call and form lead, so you can see what the ads produced. Google Ads management starts at $750 a month per website, with no long-term contract.
How long do SEO and AI search take to work?
SEO and AI search from Write Good Code take 3 to 6 months to bring in leads. A site that has been live for years almost always gets there sooner than a new one. SEO starts at $1,500 a month with AI search included, month to month, with no long-term contract.
Do you sign a contract?
Write Good Code signs a short agreement with every client before work starts. It spells out what we'll do, what it costs, and what you can expect each month.
The agreement has no set term or end date. Its only job is to make sure we're both clear on the work. SEO and Google Ads management run month to month, and you can stop with no cancellation fee.
Do prices change by industry?
Write Good Code charges the same prices in every industry. Manufacturers, distributors, law firms, and medical practices pay the same price for the same scope. The price changes only when the scope changes, such as more pages, more products, or more than 4 Google Ads campaigns.
Do the sitemap, privacy policy, and terms pages count against my page budget?
The sitemap, privacy policy, and terms pages do not count against your Write Good Code website page budget. Write Good Code includes all 3 at no cost on every website, for service business sites and e-commerce type sites alike, so you only pay for the pages that bring in buyers.
What if my project does not fit a package?
Write Good Code quotes projects that do not fit a package after a call. Websites over 20 pages and e-commerce type websites over 100 products get a written quote before any work starts. Websites inside a package get a fixed one-time price based on page count and complexity.