Case Study

314% More Organic Traffic for a Cosmetic Clinic in 12 Months

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314%

Organic traffic increase in 12 months
3x

Higher CTR than industry standard on Google Ads
Page 1

Rankings for Botox and Lip Fillers keywords

Dr. Nina

SEO
Web Design
Google Ads

Dr. Nina runs a cosmetic clinic in Göteborg, Sweden, specializing in botox and lip filler treatments. Her practice grew through social media and paid ads, but both channels had a ceiling, and EU regulations on advertising cosmetic procedures made scaling paid campaigns increasingly difficult.

She needed a website that could generate patients on its own, without depending on ad spend or social media algorithms to stay visible.

The challenge

Dr. Nina's clinic had no real website. Patients found her through Instagram or paid ads, which meant every lead cost money and visibility disappeared the moment the budget stopped.

On top of that, EU regulations heavily restrict how cosmetic procedures can be advertised online. The marketing strategy had to work within those constraints, not around them.

No Website Presence

The clinic had no central platform to showcase services, pricing, or booking. Potential patients searching online had nowhere to land.
EU Advertising Restrictions

Marketing cosmetic procedures in the EU comes with strict legal limits. Any ad strategy had to be carefully structured to stay compliant while still driving results.
Social Media Dependency

All patient acquisition flowed through social media and paid ads. If the ad budget paused or an algorithm shifted, the leads stopped with it.

What we did

We built Dr. Nina's digital presence from the ground up, starting with a mobile-first website designed to convert visitors into booked appointments.

Then we layered on an SEO content strategy to build organic visibility and a compliant Google Ads campaign to drive traffic while rankings grew.

Mobile-First Website

We built a responsive site that showcased services, pricing, and online booking, giving patients a clear path from search to appointment.
SEO Content Strategy

We created content targeting the exact procedures potential patients search for in Göteborg, building topical authority and organic rankings from scratch.
Compliant Google Ads

We launched a Google Ads campaign structured to comply with EU cosmetic advertising regulations while still driving qualified traffic to the new site.

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How we did it

Full Digital Audit

We analyzed Dr. Nina's existing social media presence, competitor strategies, and the regulatory landscape for cosmetic marketing in the EU.
This identified the gaps and opportunities that shaped the entire strategy.
Custom Website Development

We designed and built a mobile-first website tailored to Dr. Nina's brand, with intuitive navigation that highlighted services and made booking easy.
The site became the central hub that social media, ads, and organic search all pointed to.
Integrated Marketing Strategy

We aligned the new website with Dr. Nina's social media platforms and ad campaigns for consistent branding across every touchpoint.
This coordinated approach meant every channel reinforced the others instead of working in isolation.