Get a Quote Six ways we bring in calls and quote requests.
Services
All servicesPrice a project before you call: Investment Estimator
Ventilation distributors
Industrial manufacturing
Don't see your industry? Talk to us
Google Ads tools
Resources
Articles
All articlesCase studies
Opens our contact form. No phone call.
Case Study
A solo knee replacement surgeon with a strong name among doctors, a slow website and no presence on Google.
127%
More website traffic in 4 months
90+
Patients a month at the practice
HIPAA
Compliant scheduling forms
Orthopedic surgeon SEO grew this knee replacement practice's website traffic 127% in 4 months. Booked appointments grew with it, and the practice was seeing 90+ patients a month.
The practice is one orthopedic surgeon who performs only knee replacements, for patients 50 and older. Many of those surgeries are double knee replacements. Other doctors knew the surgeon's work, but patients searching Google or asking ChatGPT for a knee replacement surgeon rarely found the practice.
The old website was slow and had no SEO. The practice had no brand presence online, so Google had no reason to trust it.
Google holds medical sites to a higher standard than most, because bad health advice can hurt people. A health site with no authority behind it does not rank, however good the surgeon is.
The old site loaded slowly and was never set up for the searches knee replacement patients type.
Outside of referrals from other doctors, the practice had almost no footprint online, on its site or on Google Maps.
Google ranks health sites it trusts. With no authority, the practice's pages stayed out of the results.
We worked on 2 fronts at once. The website had to be fast and clear about the one surgery the practice performs. The Google Business Profile, the listing patients see on Google Maps, had to show a real, active practice that patients trust.
Each step below built on the one before it.
Start with a no-cost call. Leave with a plan.
We replaced the slow old site with a fast one built around knee replacement, including double knee replacement.
Each language the practice works in got its own version, so patients read it in the language they search in.
Patients book a consultation through scheduling forms that follow HIPAA, the US patient privacy law.
Clear calls to action lead patients straight to the form, so a patient ready to book never has to hunt for it.
We optimized the practice's Google Business Profile, took photos of the outside of the office, and posted updates regularly.
An active profile with real photos shows Google and patients that the practice is open and busy.
Happy patients got the practice's Google review link at their 3-month follow-up visit, when they could already see their results.
Reviews came in at the moment patients felt best about their surgery, and each one added to the trust Google looks for in a health practice.
Website traffic more than doubled in the first 4 months, a 127% increase from the month we started.
The new site and the Google Business Profile worked together. More traffic brought more scheduling requests, and booked appointments grew sharply. The practice was seeing 90+ patients a month.
Want results like these?
See If We're a Good Fit
Medicanix
Ensure Dental Care
RWA Ventilation Solutions
