Boosting HVAC Sales Through Strategic Website Redesign

Case Study

Heinlein Supply

Heinlein Supply needed a digital upgrade. The Chicago-based HVAC wholesaler’s outdated website was holding them back.

It was time to transform their online presence and unlock new growth potential.

CHALLENGE

Their outdated website was stifling their growth and online presence.

They needed a complete digital overhaul to stay competitive in the industrial ventilation equipment wholesale market.

01

Limited Online Visibility

The existing website lacked SEO optimization. This resulted in poor search engine rankings and difficulty attracting new customers through organic search traffic.

02

Inefficient Quote Process

Manual quote generation was time-consuming and error-prone. The lack of a streamlined system led to delays in responding to customer inquiries and potential lost sales.

03

Inability to Scale

The old website’s structure couldn’t accommodate Heinlein’s expanding product line.

This limitation prevented the company from showcasing their full range of HVAC equipment and hindered future growth opportunities.

SOLUTION

We developed a comprehensive digital strategy to address Heinlein Supply’s challenges. Our approach focused on creating a custom e-commerce platform tailored to their unique needs and market position.

Custom E-Commerce Platform

We built a scalable, user-friendly e-commerce system.

This new platform showcases Heinlein’s extensive product range while allowing for easy future expansion and potential online payment integration.

SEO-Optimized Design

The redesigned website incorporates robust on-page SEO for over 65 pages.

This optimization enhances their online visibility, driving more organic traffic and qualified leads to their site.

Streamlined Quote Generation

We implemented custom forms designed with HVAC customers in mind.

This new system enables faster, more accurate quote generation, improving response times and customer satisfaction.

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OUR PROCESS

1

Discovery & Planning

We began by thoroughly analyzing Heinlein Supply’s business needs and goals.

Our team collaborated closely with Heinlein’s management to understand their unique challenges and vision for the future.

2

Custom Development & Design

Using insights from our discovery phase, we crafted a tailored e-commerce solution.

We focused on creating an intuitive user interface that showcases their products effectively while ensuring easy navigation for customers.

3

Implementation and Training

We carefully launched the new website, ensuring a smooth transition from the old system.

Our team provided comprehensive training and custom videos, empowering Heinlein’s staff to manage and update their new platform independently.

THE Impact

The redesigned website dramatically improved Heinlein Supply’s online performance and business operations.

Key results include:

Increase in organic search traffic

Customer base growth in 3 months

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