Industrial Expertise Meets Digital Innovation

Case Study

Knape Associates

Knape Associates, a Houston-based industrial ventilation distributor, faced a critical challenge in the digital age.

Despite a century of engineering experience, their online presence was failing to generate leads, limiting their growth in an increasingly competitive market.

CHALLENGE

Knape Associates struggled to translate their industry expertise into digital success.

Their outdated online presence hindered growth and lead generation, presenting three key challenges:

01

Outdated Web Presence

The website was technologically obsolete and visually unappealing. It failed to showcase their expertise and capabilities, turning potential customers away instead of engaging them.

02

Poor Search Engine Visibility

The company’s online content lacked SEO optimization, resulting in low search rankings.

This invisibility in search results meant missing out on valuable organic traffic and potential leads.

03

Ineffective Lead Generation

With only 1-2 leads generated per month, Knape’s website was under performing as a sales tool.

The lack of targeted content and clear call-to-actions failed to convert visitors into potential customers.

SOLUTION

To address the company’s digital challenges, Write Good Code implemented a comprehensive digital marketing strategy.

This multi-faceted approach aimed to transform their online presence and boost lead generation. The solution focused on three key areas:

Website Overhaul and Optimization

The outdated website was completely redesigned and migrated to WordPress. This overhaul improved site speed, reliability, and user experience.

A custom product filter and search functionality were implemented to simplify navigation of their extensive catalog.

Content Strategy and SEO

A robust content strategy was developed, focusing on keyword-rich blog posts, case studies, and landing pages.

These pieces showcased the company’s expertise and targeted relevant industry terms. On-page SEO elements were optimized to improve search engine visibility.

Targeted Product Promotion

Specific products were identified for promotion through tailored content creation.

This approach often resulted in the company outranking manufacturers for their own products in search results, significantly boosting visibility for key offerings.

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OUR PROCESS

1

Rapid Research & Content Creation

Our team quickly adapted to new market insights gained from industry conventions.

We transformed brief explanations into comprehensive, SEO-optimized content within a week, keeping the company at the forefront of emerging trends.

2

Data-Driven Optimization

We regularly reviewed website performance and visitor behavior to identify areas for improvement.

This ongoing process ensured that the digital strategy evolved to meet changing customer needs and market demands, maximizing results over time.

3

Product Promotion

Working closely with the client, we identified key products for targeted marketing efforts.

Our tailored content strategy not only highlighted these products but also positioned the company as a leading authority in their specific applications.

THE IMPACT

The digital marketing strategy implemented for Knape Associates yielded remarkable results, transforming their online presence and boosting their business performance.

The impact was evident across multiple key metrics:

850

More leads in 4 months

300

Increase in organic traffic

Ranking for key industry terms

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